6 Reasons Why Your Franchise Needs Social Media Marketing

Social media channels like Facebook and Instagram are a very attractive marketing proposition for Franchises with limited marketing budgets. On social media, they can cost-effectively build and monitor their online reputation, boost brand awareness, and attract prospects like never before.

Here are 6 reasons why Franchises need to embrace social media marketing.

Reason 1: Social Media Promotes Your Franchise

Great content alone will not attract enough prospects in the short term, to fulfil ambitious business targets. Franchises need to promote their content.

With up to 80% of their prospects on social media, the choice is quite obvious.

Reason 2: Social Media Boosts Search Ranking

Keywords play a big role in search engine optimization (SEO) which brings better website ranking and traffic. To ensure sufficient keyword density, a broad content strategy that includes relevant keywords on your website and social media pages is required.

The consistent appearance of these targeted keywords on online platforms will help your Franchise website move to the top of Google’s search engine result pages (SERPs).

Reason 3: Social Media Ads Bring Higher ROI

Along with great content and proactive local networking, social media ads also help in increased traffic and delivering higher returns on investment (ROI). In social media, the targeting options are huge and you can choose the right set of audience for your franchise business.

If you are managing your own social media accounts then ads can be cost-effective but look out for poorly written content. It is advisable to hire social media experts with proven expertise.

Reason 4: Social Media Provides Information About Your Customers

Social media provides detailed insights into your targeted audience based on the posts they share.

By engaging with them with related content, you can easily widen your market footprint through more likes and shares.

Reason 5: Social Media Helps in Purchasing Decisions

More than 45% of social media users are now using social reviews to decide about their purchases. Recommendations and reviews about your franchise on social media are now as valuable as word of mouth.

Leverage these social media platforms to inspire and influence their buying decisions.

Reason 6: Social Media Influencers Improve Sales

One of the best options in social media marketing is the role of local influencers with followers who trust them. Don’t let go of an opportunity to connect with these influencers, earn their trust, and request good reviews for your franchise. This builds your credibility, leading to improved sales.

For more reasons on why to choose social media marketing for your franchise, Contact Us.