7 Creative Franchise Marketing Ideas for Rapid Growth
Marketing your Franchise effectively is essential to improve your brand and returns on investment (ROI). Remember, there is a lot of competition out there, trying various marketing gambits to outrun your franchise business.
For instant results, don’t just rely on your tried and tested marketing strategies alone. Instead, try some of these Creative Franchise Marketing Ideas.
Franchise Marketing Idea 1: Learn from Your Competitor
Competitor benchmarking is really not a new strategy, but quite a few franchises keep forgetting to pay attention to it.
Before planning your marketing, it is important to know what your competition is doing in the local market. Look for competitor positioning - their services, price, strengths, weaknesses, etc.
Franchise Marketing Idea 2: Encourage Testimonials and Online Reviews
Do not forget to ask for positive reviews from your customers. Most happy customers would immediately agree to write one for your franchise.
People believe in these online reviews as these come from trusted sources, like Google, Yahoo, etc. and online review platforms like Amazon, Yelp, etc.
Franchise Marketing Idea 3: Be a Part of a Community
Engaging in various online communities helps in both B2B and B2C franchise marketing. Community interaction helps your franchise develop a connection with the prospects in your niche.
Franchise Marketing Idea 4: Build Your Franchise Brand Awareness with local Media
There is no harm in building local brand awareness via local newspapers and TV stations as well. Create interesting content that is related to your niche, and try to get local media attention.
Franchise Marketing Idea 5: Participate in Local Events
One of the best ways to spread the news about your franchise is by participating in or sponsoring local events.
This will fetch you contacts, franchise leads, and business for your franchise.
To be a part of any event, you need to peek into the lives of your customers and learn where they are socializing and what events they are heading to.
Franchise Marketing Idea 6: Give Back to the Community
Franchise brands that give away something valuable to society are in turn gaining attention from the community.
Try to support a cause like helping to improve a local utility, or being a part of charity events, etc.
Franchise Marketing Idea 7: Try e-coupons
An e-coupon is the best way to attract and lure your targeted audience towards your franchise. 8 out of 10 people make use of these coupons both online and in-store, and have a positive impact on both existing and new customers.
To know more about Creative Franchise Marketing Ideas, Contact Us.