7 Tips to Design a Successful Franchise Lead Generation Website

30 July 2018

The design and layout of your Franchise website and your ad landing pages play a vital role in generating qualified leads. Here are some tips to design a high-converting franchise lead generation website.

Tip 1 : Content is Important

The basic requirement of a website is content that has the ability to target and attract franchise leads. Nothing can replace compelling content. This content can be used in exchange for your audiences’ details.

For instance, you can offer your audience whitepapers, ebooks, newsletter, etc., which can be downloaded by filling a simple form with basic prospect details.

Tip 2 : Lead Forms on Every Page

An easy-to-access lead generation form on every franchise website page increases leads. Quick forms with just the required fields attract more franchise leads than detailed forms.

Tip 3 : Include Compelling CTAs

Call-to-action (CTA) buttons are the attention-seeker buttons on your website. It directs your visitors to what they are looking for on your franchise website.

Clicking a CTA button is the first step towards the conversion process, so pay attention to the form and message on every CTA button.

Tip 4 : Incorporate Proof of Concept

To attract your prospects, it is essential for the franchise website to provide proof of concept.

Add success stories, customer testimonials, peer reviews, opinion, etc. which reinforce your website claims.

Tip 5 : Mobile-optimization of Your Franchise Website

If your franchise website is not mobile-optimized then you are losing a lot of potential leads. Remember, between 55 and 93% of your leads are likely to be visiting you on their mobile phones.

Mobile optimization is also a necessity for good Google rankings.

Tip 6 : Measure Lead Generators’ Performance

It is essential for your franchise to monitor and measure the lead generators’ - CTAs and Landing pages- progress. If not, you will not be able to optimize your website and remember, regular website optimization helps in improved franchise leads.

Tip 7 : Optimize Each Lead Generation Process

Each and every step of the lead generation process needs to be optimized based on your franchise website analytics. The processes to be monitored and optimized starts from the time prospects visit your website until they fill out a lead form.

For more tips to design a successful franchise lead generation website, Contact Us

7 Tips to Improve Sales Follow-ups

Have you ever thought about this - You are attracting enough franchise leads but not many are converting into sales.

How to Choose the Best Franchising Brand

Franchising is the easiest way to owning a business. But how do you know which franchise brand is best suited for you?

8 Top Franchise Industries to Choose From

If you are planning to invest in a franchise, then which one will it be?

7 Franchise Local Marketing Mistakes to Avoid

Local marketing is essential for every industry, especially in franchising. It is an on-going process that starts even before you open your franchise business.

9 Common Franchise Lead Generation Mistakes to Avoid

Every Franchise should avoid these common franchise lead generation mistakes.

What are the Pros and Cons of a Franchise Partnership?

It is common for franchisees to look for partners, especially in capital-intensive franchise segments. However, there are pros and cons to franchise partnerships which need

9 Tips to Build a Strong Social Media Presence for Your Franchise

It is essential for your franchise to have a clear set of specific, achievable, and measurable goals for social media marketing.

Franchisee Level Social Media Marketing: Pros and Cons

Once you plan to expand your business and create a Franchise network, the next big thing is to market your franchises as well.

5 Ways to Humanize Your Marketing for Increased Franchise Leads

After looking at what seems like millions of ads, day after day, most customers that don’t emotionally connect with them.

7 Tips to Design a Successful Franchise Lead Generation Website

Franchise Now