7 Title Tag Optimization Tips to Improve Your Franchise Business Search Ranking
Title tags are headline elements displayed on Google search results that suggest the titles of web pages. They are critical for SEO, usability, and sharing.
In web pages, the title tag describes the topic of discussion on that respective page. Title tags cannot be seen anywhere else, and franchise businesses sometimes tend to overlook it.
Since title tags contribute to the SEO of your franchise business website, you must focus on its optimization. Here are 7 title tag optimization tips to drive better search ranking.
1. Focus on the Relevance of the Page
Do not start writing a title tag until you learn about the page and where it fits in your franchise business website. You should be aware that the home page is different from other website pages like the product page or contact us page.
2. Try to Include Unique Title Tags
Duplicate title tags can harm your franchise website SEO. Use an on-page auditor tool to find out where the issue is and optimize the title tag.
3. Use Search Intent Keywords
Understanding what your audiences are searching for is the key to title tag optimization. Research search intent keywords and include them in your title tag for better ranking and franchise leads.
4. Consider Long-tail Variations for Other Pages
It is not wise to include the same keywords for every title tag. Instead, find long-tail variations of your targeted keywords and incorporate them for better results.
5. Create a Short Title Tag
Limit title tags to less than 69 characters. Search engines do not display your tags beyond that number. That’s why it’s important to convey your message within the character limit.
6. Create Curiosity
When your audience goes reads the title tag, it should create a sense of curiosity about that web page.
7. Include Your Franchise Business Name
Including your franchise business brand name in the title tag shows your credibility to the content on your web page. If you are a well-established business, then it greatly benefits you.
For more title tag optimization tips to improve your franchise business search ranking, Contact Us.