Franchise Marketing: 9 AI Trends in 2019

In 2018, we observed a rise in Machine Learning (ML) and artificial intelligence (AI), which impacted a lot of verticals, including automobile, legal, healthcare, food and hospitality, manufacturing, agriculture, and more.

In 2019, we see increased use of AI, including in franchise marketing. Here are some of the artificial intelligence trends to watch in 2019.

AI Trend 1: Strengthens Humans

When Artificial Intelligence (AI) started invading people’s lives, they were scared thinking that it may replace human opportunities. But, the truth is that it empowers our personal and professional lives.

When chatbots were first incorporated into franchise marketing, marketers felt that it could reduce the cost of customer care efforts. Come 2019, chatbots are mostly used to answer customer queries and deliver precise information and recommendations 24/7, and the benefits go far beyond cost-cutting.

AI Trend 2: Improves Franchise Business

Most repetitive tasks can be automated by AI. Franchises that had embraced AI since the start will see quite a lot of cost savings. If your franchise has not yet evaluated AI, then it’s time to look into it.

AI Trend 3: Clear, Actionable Insights

Before AI, data centric franchise marketing required running around collecting hundreds of reports and then putting your heads together to make sense out of it.  

In 2019, AI is making things much easier. If your franchise is wired for it, then all you have to do is look at the daily to-do list produced by your AI process, and act on it.

AI Trend 4: Speech Recognition

In 2018, Amazon’s Alexa was a huge hit and in 2019, more than 70% of Americans are expected to use speech recognition technology.

Many home appliances have added voice recognition that helps people control everything at home starting from lighting and faucets to the microwave.

AI Trend 5: Enhanced Learning Opportunities

The conversational feature of AI helps with gleaning insights from your prospects and customers. If your franchise business does not utilize this learning potential, then you are leaving the field wide open to the competition.

AI Trend 6: Helps with Retail Recommendations

One of the interesting AI trends is the ability to recommend similar products based on your previous searches/purchases. You might have come across such recommendations from Amazon and other online retailers.

In 2019, expect smarter retail recommendations.

AI Trend 7: Improves Customer Journeys

With the evolution of customer expectations, hyper-personalized marketing strategies need to be planned and executed, and AI will play a major role in understanding the customer’s journey.  

To know more about the AI trends in 2019 that helps improve franchise marketing, Contact Us.