How to Turn Your Franchise Website into a Lead Generation Machine

Tip 1: Bring in Relevant Website Traffic

From paid promotions to SEO, you have a lot of ways to drive traffic to your franchise website. However, it takes relevant traffic to convert visitors into franchise leads.

Try blogging, search engine optimization (SEO), search and social advertising, etc. They key is in staying focused and consistent across media.

Tip 2: Content Updates to Your Popular Posts

Identify your popular posts, update them periodically, and make them shareable by converting them into e-books, quick reference guides, etc.

Tip 3: Videos are Engaging

Videos have always been the #1 engaging factor for most web visitors.

Posting interesting videos on your franchise website and make them easily shareable.

Tip 4: Call-to-Action Button

Every page must have a call-to-action (CTA) button. It engages the visitors as well as lets you collect their contact information.

Tip 5: Enable Social Media Buttons

Make your social media presence easily accessible on your franchise website. This will help in encouraging the sharing of your content across social media platforms.

Focus on Facebook, Twitter, YouTube, and Instagram.

Tip 6: Create a Lead Form

On your popular posts or offer pages, never forget to include a lead generationform. If your visitors decide to go ahead, a form should always be available to contact you with their request.

Tip 7: Engaging Pop-ups Help

Most of the website visitors respond to a well-timed trigger, and pop-ups are one of the best ways to get visitors to take action.

Use the pop-up feature on your franchise website, to convert visitors into franchise leads.

Tip 8: Introduce Live Chat

Franchise websites will invariably have a ‘Contact Us’ page, but most visitors would prefer more interactivity. Live chat is the best option to quickly engage prospects and answer their questions.

It also helps to gather basic contact details like the names and email ids of the visitors as well.

Tip 9: Franchise Testimonials & Reviews Generate Leads

Anything good about your franchise has a positive impact on prospects. It increases their trust factor.  Add as many positive reviews and customer testimonials as possible to your franchise website.