Why Use Instagram for Your Franchise Business?

In 2019, more than $7 billion was spent on Instagram advertising, and brands are investing in it for both B2B and B2C marketing. Your franchise can make use of this opportunity too.

Here are more reasons why your franchise should consider using Instagram.

1: Your Prospects are on It

More than 800 million active Instagram users are using this social media platform. You can imagine how many of these users can be your prospects and customers.

2: Your Competitors are Leveraging It

If you are not on Instagram, then you are leaving this social media space wide open for your competitors, and your franchise is likely to lose some business.

Without being on Instagram, there is now way for you to know what your competitors are doing in that space.

3: Improves Franchise Website Traffic

You can link back to your franchise website from Instagram and drive traffic to your business. Aside from that, these backlinks also help to improve your web ranking.

4: Franchise Business Promotions are Easy

Use Instagram Stories to showcase your products. You can also post Q&A sessions or contests on this platform, to increase customer engagement.

5: Helps with Online Reputation Management

When prospects search for your franchise business online, what shows up has a direct impact on your reputation. With Instagram, you can push a well crafted visual narrative which is more engaging than textual content.

6: Partnerships with Local Instagram Influencers

There are thousands of Instagram Influencers who can send prospects to your website, and some of them will be in your local area and niche. You can also engage and partner with them to improve your franchise business.

7: Business Networking

Instagram is a useful networking tool as well. Your business can share, like, and message other businesses in the same niche and build mutually beneficial relationships. Over time, you can leverage this to expand your reach.

For more information, Contact Us.