10 Common Franchise Business Web Design Issues to Avoid

Many franchises still have issues with designing a website that is both appealing and conversion focused.

Here are some common web design issues to avoid.

1. Not a Mobile-friendly Web Design

Up to 90% of customers now use smartphones to search online, and Google prioritizes mobile-compatible websites in their search ranking.

Make sure you have a mobile-friendly responsive website for your franchise business. 

2. Poor Page Loading Speed

Consumers are spoilt for choices, especially when they are online. Ensure that your web pages load within three seconds, for better visitor retention

3. Complicated Web Navigation

Your web navigation should be well-organized and easy to use. Don’t try to complicate it, since visitors are likely to abandon the website if they find themselves lost.

4. Heavy Image & Media Files

High-quality images and videos are an absolute necessity for any business website, but don’t make them so heavy that they slow down your website.

Always optimize your media for seamless online usage.

5. Forgetting a 404 Page in Your Franchise Web Design

You would have designed and published hundreds of web pages but forgotten a simple 404 page. It is an important page that lets your website visitors know you care for their experience.

A well designed 404 page can stop visitors from abandoning your franchise website, even if they don’t find the page they came looking for.

6. Disturbing Pop-Ups

Pop-ups are good for your web design, but you should know where and how to include them. They should not be annoying when customers are looking for important information.

Watch out for this all too common web design issue.

7. Infinite Scroll

Infinite scrolling can be interesting if the content is entertaining, but at times search engines find it difficult to make sense out of infinitely scrolling pages. Use your discretion.

8. Too Much or Too Little Content

Strike the right balance between content and white space on your web pages. Don’t make it too crowded with a lot of content or too sparse.

Make the web pages look good with user-friendly content formatting.

9. Ignoring CTAs

The call-to-action button on your franchise website should compel visitors to take action and not to press the ‘back’ button. Including a terrible CTA is as good as having no CTA.

Put in some thought into designing your CTAs.

10. Incomplete Contact Info

Incomplete contact information is a common error in web layout design. Your contact information is crucial for prospects to make sense of your franchise business.

Design an information rich ‘Contact Us’ page and an easy link to reach it.

For more common franchise business web design mistakes to avoid, Contact Us.