7 Pinterest Marketing Tips for your Franchise Business in 2019
With more than 53 million monthly Pinterest users in the U.S., Pinterest is a promising marketing platform. However, many of the franchise businesses are still not leveraging the platform as a marketing tool.
Here are a few Pinterest Marketing tips that work in 2019.
Pinterest Marketing Tip 1: Make Your Franchise Website Pin-friendly
If
you make your franchise website pin-friendly, then your audience will be able
to easily pin your franchise website content to their personal board.
A
‘Pin It’ button on your website encourages users to pin your content more often.
Pinterest Marketing Tip 2: Don’t
Forget to Optimize Your Pinterest Boards
One
common mistake made by many businesses is not optimizing their Pinterest board.
It
is important to include keywords in your boards as the board names are also
searchable. For instance, instead of ‘Yummy Desserts’ you can use ‘Low-calorie
Desserts’ or ‘Pumpkin Desserts.’
Pinterest Marketing Tip 3: Brand
Your Pins
Make
sure to include your franchise logo on every image. When users share the image
they also share your logo along with it. This is one of the best marketing
strategies and also a good way to build brand awareness.
Pinterest Marketing Tip 4: Regular
Pins Work
The
best pinning method is to be regular and consistent and not to dump a bunch of
pins once a week or so.
Figure
out the best time to pin based on your existing customers, their behavior,
interests, etc. and start pinning for improved results.
Pinterest Marketing Tip 5: Try
Multiple Pins to the Same Landing Page
It
is advisable to use different pins with descriptions and images that target the
same source for increased brand exposure and SEO.
You
can use your franchise website’s evergreen content, to create different pins and
images.
Pinterest Marketing Tip 6: Engage
with Related Communities
Building
a good relationship with online communities related to your niche is one of the
best ways to boost Pinterest marketing.
Take
some time out of your schedule to sincerely involve with these communities and
provide useful information.
Pinterest Marketing Tip 7: Confirm Your Franchise’s YouTube, Instagram, & Etsy Accounts on Pinterest
If you confirm your franchise’s YouTube, Instagram, and Etsy account on Pinterest,then:
- The website’s visibility, engagement, and impressions improve.
- The pins from these platforms onto Pinterest help pinners to know your brand via different sources.
For
more insights into Pinterest marketing tips in 2019 for your franchise
business, Contact Us.