9 Tips to Optimize Your Franchise Business YouTube Channel
An optimized YouTube channel can deliver amazing results for your franchise business. Here’s how to optimize your YouTube Channel.
1. Optimize Your Franchise YouTube
Banner
The YouTube banner is the first thing that greets
visitors on your channel. Strategically plan your banner and optimize it to
give a better sense of your YouTube content takeaways.
2. Include Keyword in Your
YouTube Channel Name
Including a keyword in your YouTube channel name is crucial
for web optimizing your channel. Try your franchise business name or the USP
(Unique Selling Proposition) of the franchise business.
3. Channel Description is Important
Use your YouTube channel description effectively to
search optimize your YouTube channel. Include trending keywords in your
description.
4. Try YouTube Channel Specific
Keywords
Since YouTube is also a search engine like Google,
the videos you post will be accessible to your audience based on their search
intent. This is the reason why you need to optimize your channel with keywords
specific to YouTube.
5. Pay Attention to the
Introductory Video
Another way to optimize your franchise business
YouTube channel is to include an engaging introductory video. It usually plays
right below your channel banner. After the banner, the next thing that a
visitor will see is this video.
6. Optimize YouTube Videos
Anything that you say in your YouTube videos can be
indexed and made searchable. Include keywords in your video scripts as well to improve
your search ranking. Also add keywords to your video title and description.
7. Optimize Your Playlist
A playlist is an important feature on your YouTube
channel homepage. It is a series of videos that are played one after the other.
Adding the right playlist title and description can help optimize your YouTube
channel.
8. Create Attractive Thumbnails
Creative video thumbnails are crucial in capturing
visitor interest. Unlike earlier, thumbnails aren’t static images, but animated
like GIFs.
9. Promote Your YouTube
Videos
It is a common practice to promote your blogs and
articles online for wider reach. Similarly, video content should also be
promoted to gain better channel ranking.
Try sharing a trailer clip of your video on social
media pages, ads, and emails.