Video Advertising for Your Franchise Business: 10 Key Advantages

If your franchise business still hasn’t leveraged video ads, now is the time to try it. Here are the key advantages of video advertising for your franchise business.

1. Video Ads are Cost-Effective

Ads on online platforms are cheaper than traditional advertisements. Engaging video ads are usually more effective than other ad formats.

2. Consumers Share Videos

Consumers are in constant search of engaging content online and they usually find videos interesting. Videos are shared more than any other media.

3. Video Ads have Higher Mindshare

A video ad with the right blend of audio and engaging content is believed to stay in the minds of your audience for more than 30 days, which is higher than traditional ads.

4. Improve Google Ranking

Since video content is more engaging and people prefer it over text, videos gain more attention, attract more leads, and help in conversions. This leads to improved Google ranking as well.

5. Video Ads are Flexible

When you are working with video ads, you as a franchise have the liberty to choose if you want the audience to view the entire video ad or skip the video after a delay. This makes the ads less intrusive.

6. Covers Huge Information in a Short Time

With video ads, you can share more engaging information within a short time-frame than text.

7. Video Ads Impact Purchase Decisions

Videos add value to advertisements and compel prospects to visit your franchise website and research your products or service.

8. Video Ad Data can be Easily Captured

An important advantage of video advertisements is that it can be effortlessly measured on every platform.

It is possible for your franchise business to use video data and analyze the number of likes, shares, comments, retweets, etc. that your video ads have received. This analytics helps in optimizing your ads for better performance and results.  

9. Helps in Promoting New Products

Your franchise business can tease new products on video to attract more viewers. You can then include even more information about the product on your landing page for better conversions.

10. Video Ads are Versatile

You can include expandable banners, calls-to-action, URL links, etc. to video ads. Videos can be added on most platforms to increase your click-through rates and website traffic.