How to Use Facebook Stories in Franchise Marketing

In recent times, the franchise industry has been using Facebook Stories as a marketing tool. Here are some of the ways Facebook Stories can be used in Franchise Marketing.

1. Draw Attention

Marketing begins with subtly grabbing your audience’s attention. Since Facebook Stories are highly visible and engaging, they stand a better chance of getting noticed.

2. Build Better Connections

Informal engagements on social media platforms like Facebook can help build better connections and conversations than paid promotions.

3. Showcase Your Franchise’s Expertise

Facebook Stories can also be used to showcase your expertise. Sharing tips and how-to videos can work wonders for your business.

4. Post behind-the-scene Stories

On Facebook Stories, you can plan to share the workings of your franchise. This allows people to understand your franchise better.

You can also post brief videos of your talented employees.

5. Try User-generated Content 

If you have videos or pictures of your happy customers, then do post them as Facebook Stories. This is one of the best uses of Facebook Stories.

6. FOMO Works Well 

Since Facebook Stories are short-lived and last only 24 hours, you can take advantage of the Fear Of Missing Out (FOMO) factor.

A sense of urgency may drive some of your customers to look out for these videos. 

7. Analyze In-depth

Facebook offers in-depth analytics. Use the Facebook dashboard to identify and target your most profitable audiences.  

For more information on using Facebook Stories in Marketing, Contact Us.