How to Manage the Online Reputation of Your Franchise Business
Online reviews have changed today’s marketing practices. Consumers check customer reviews before purchasing any product or service.
Online reviews play a vital role in managing your Since each franchise business varies based on location, audience, niche, etc., franchise owners should also come up with different reputation management tactics.
Here are a few best practices to manage your online reputation.
01. Monitor Your Online Mentions
Learn what others are talking about franchise business on online platforms. From this, you can identify your business’ strengths and weaknesses.
02. Claim Your Business Listings
After monitoring your business’ online mentions, you need to claim your business listings. Ensure that the brand listings and information belong to your business.
Check everything, including social media platforms, review websites, local business directories, etc.
03. Include Your Franchise Business on Google Maps
Google Maps plays a vital role in marketing and easily locating your franchise business. Your business listing on Google Maps creates a sense of familiarity and trust.
04. Design Individual Franchise Location Pages
If you own a multi-unit franchise business, then create separate, individual web pages for every location. And, include relevant content and promotions for those particular pages and location. It is also important to optimize every page for search engines to improve your website SEO.
05. Local Content Marketing Strategy Works
Relevant promotional content such as posts, blogs, local news, offers, testimonials, case studies, and more can be created and published to manage your business reputation.
06. Ask for Customer Feedback
Customer feedback helps you to learn about your audiences’ expectations from your franchise business operations. Not every customer will write an online review to understand what they think about your business. Requesting customer feedback helps to understand and effectively manage their expectations.
07. Respond to All Your Online Customer Reviews
It is important to acknowledge the customer reviews that you receive and respond to them as soon as possible. Do not ignore any type of reviews, be it positive or negative reviews.
08. Aim towards Positive Online Reviews
One of the best ways to manage your online reputation is to earn positive online reviews. For you to get positive reviews, you need to provide good customer service, approach customers who are most likely to write you positive reviews, conduct referral programs, etc.
09. Earn Customer Loyalty
Earn customer loyalty and encourage them to become your brand ambassadors. By doing this, you can not only earn loyal customers but also bring them back repeatedly.
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