How to use Visual Content to Improve Your Franchise’s Social Media Marketing

Social media channels like Instagram, Pinterest, and Snapchat focus on visual content. These channels can help franchises to draw huge local interest.

Here are some tips to improve the visual media strategy of your franchise business.

1: Create Content Categories

Creating content categories will help with initiating a successful visual strategy. It helps in organizing and diversifying your visual posts and avoiding monotony. 

However, be sure to keep this simple and manageable - not more than six categories at a time.  

2: Plan Your Visual Content

Now that you have created categories, the next step is to plan visual content for each category. You can start by laying out a calendar for the week or month. 

Once this plan is ready, look for the visuals and text for posts that need to be published on schedule.

3: Optimize Image Size

For every platform, image sizes vary and you need to optimize your images for specific platforms. Sub-optimal images do affect user experiences and will have a negative effect on your visual strategy.

4: Create Unique and Interesting Visual Content

It would be better if your content will vary on every publishing platform. Remember, people hop from one platform to another expecting a unique experience. 

5: Visual Posts Should Have a Style Guide

To maintain your franchise business standards like voice and tone even on social media, it is important to have a style guide.

 A style guide will also help to enhance your visual strategy and user experience. 

6: Hashtags

Include guidelines for hashtags in your style guide. these are most essential to enhance your social media visibility. 

The do’s and don’ts of hashtags play a vital role in creating compelling posts. 

7: Leverage Vertical Content

Vertical content is trending on social media platforms like Instagram, Facebook, and Snapchat. Take advantage of this trend to improve your social media visual strategy.

For more tips on improving your franchise business visual social media strategy, Contact Us.