The Many Benefits of Guest Blogging for Your Franchise Business
Guest
Blogging is about contributing content to other blogs in your niche, in order
to build your business reputation. Here
are a few benefits of guest blogging that can help your franchise business.
1: Improves Your Website
Traffic
If
you publish content on a guest website, then usually you are allowed to include
an inbound link to your own franchise website.
When
visitors read your article, they may click on your link and visit your website
as well.
2: Improves Your Website SEO
Authentic
inbound links are important for your website SEO. The quality of the backlinks
that you are getting from the guest blogging sites can impact your website SEO.
If the guest website is authoritative, then even a single back link can get you
ahead of the rest of the pack.
3: Improves Credibility
Contributing
content to other authoritative websites can improve your credibility and
establish your credentials as an expert in the local market.
4: Improves Personal Network
& Branding
Even
if those backlinks point to your business website, everyone knows that an
individual has authored the content, and people in the know are likely to take
notice. You will get to know many other writers and influencers in your niche, helping
you to build your reputation and network. This in turn will be helpful when
running influencer marketing campaigns.
5: Initiates Social Media
Shares
When
you publish guest blogs, try to ensure that the content is sharable. Social
shares can promote your franchise social media pages as well.
6: Increases Your Follower
Count
Guest
blogging can increase your follower count as well. When you contribute a blog
to an authoritative website and they make you look good, then usually you will attract
more followers.
7: Attracts New Franchise
Leads
Guest
blogging can get you franchise leads as well. In order to get quality leads,
you need to choose authoritative sites in your niche.
8: Eases Your Sales Cycle
By
writing guest blogs in your niche, you may be easing and shortening your sales
cycle as well. However, you need to pitch the right topic to your targeted
audience. Choose your blogging site carefully.
9: Improves Your Writing
Skills
If
you write guest blogs often, then the feedback can help in improving your
writing.
For more information on the benefits of guest blogging for your franchise business,Contact Us.