5 Ways to get the Perfect Quality Score for Your Franchise Business PPC Ads

The Google Ads Quality Score is an estimation of your ad quality, relevance, landing pages, and keywords. The higher the quality of your ads, the lower the price, and better the ad position.

The quality score of your franchise business PPC ads influences your ad success and profits. Here are 5 ways to get the perfect quality score for your ads.

1. Design Structured & Targeted Ad Groups

Your PPC campaigns must be structured into small, targeted ad groups, since it increases the relevancy of the ad. It can be grouped based on the targeted keywords of your franchise business PPC ads.

Just a couple of ad groups with all your keywords in them will not fetch you a perfect quality score. Structure small ad groups with targeted keywords.

2. Focus on Ad Relevance

Ad relevance plays a critical role in gaining the perfect quality score and excellent PPC ad results. Ad relevance is the measure of how well your ad matches with targeted keywords.

For instance, if you are bidding on ‘Best restaurants in California’ and your ad shows up when people are searching for ‘Best flower shop nearby,’ then your franchise business PPC ad is irrelevant.

3. Optimize Your Franchise Business Ad Copy

Optimizing your PPC ad copy for the targeted keywords leads to a perfect quality score.

If the exact keywords that you are bidding on and used in the ad copy are also used on the landing page, then you can expect even better results. For instance, if you are bidding for ‘Honda Car Sales,’ then try to include the same keyword three times in your ad copy and more than 5 times on the landing page.

4. Pay Attention to PPC Ad Keywords

Effective Keywords are the primary requirements of a perfect PPC ad. If your keyword research is not done properly, then your franchise business PPC ads will not fetch the expected results.

You can choose the keywords using keyword research tools. Once you finalize the targeted keywords, you need to carefully insert it in your PPC ad copy.

5. Landing Page Optimization

Along with your franchise business PPC ads, you also need to design and optimize your landing page.

For the perfect quality score, the landing page content should include your targeted keywords for increasing the relevancy of the ad. Design a conversion- focused page with no extra links or distractions.