7 Tips to Improve Sales Follow-ups
Have you ever thought about this - You are attracting enough franchise leads but not many are converting into sales. If so then you might be missing out on effective sales follow-up.
Here are some tips to convert more qualified franchise leads into customers.
Sales Follow-up Tip 1 : Go for Sales-ready Leads Immediately
It is important to immediately convert sales-ready leads.
Not acting promptly on sales-ready leads will not only impact your revenue generation, but your leads may feel neglected, leaving the opportunity wide open for the competition.
Sales Follow-up Tip 2 : Follow-up at the Right Time
The timing of sales follow-ups is one of the main success-factors in effective conversions. In fact, it is important to schedule follow-ups even before you conclude your first lead interaction.
You can directly ask them – What would be the best time for following-up with you?
Sales Follow-up Tip 3 : Deliver What you Promised
Usually, lead conversions involve some kind of a promise to the prospect.
Make sure that you fulfill this promise as early as possible. This will build trust and confidence in your franchise business.
Sales Follow-up Tip 4 : Send a Recap of Your Meeting
After meetings, send a recap of your interaction to your leads. Not only will it ensure that all of you are on the same page, it will also avoid disputes in future.
Sales Follow-up Tip 5 : Be Customer-focused
Sales follow-ups must always be franchise lead-focused and not about your franchise.
For instance, use ‘We’ or ‘you’ instead of ‘I’. Customer sensitivity adds more value to your franchise, and provides a better opportunity to convert your qualified leads into sales.
Sales Follow-up Tip 6 : Personalized Email Follow-ups Work
Email sales follow-ups are quite useful, since they provide a pressure-free space to convey your message clearly. In your email, it is important to have:
- An eye-catchy subject line
- Crisp, clear, and simple body copy
- Concerns about your leads and immediate solutions for it
- Data to back up your solution
- Compelling Call-to-Action (CTA)
Sales Follow-up Tip 7 : Provide some Extra Help
Go the extra mile to win your prospects even if all of them may not become your customers.
Imagine - your lead has shared a concern, and it is not under your franchise’s scope. Even if you can’t help them directly, you can still provide relevant references.
A customer-friendly approach will help in attracting referral leads and building strong and resilient relationships.
For more tips on how to improve sales follow-ups, Contact Us